It's called Extreme Grooming. There are magazines dedicated to this newish trend of subjecting one's fluffy furbabies to hours (and HOURS) of being poffed and puffed and pepped so that the owners could show them off in a contest.
For me, pets are meant to be companions, four-legged beings who run like the wind in sheer joy, comfort you when you're down, be the wild child and the good listener, the crazy thing that loves to walk, play, or sit watching TV. As long as you're with him, he's a happy one.
Making him sit for hours and hours and hours of grooming is not fun to him. Would you make your child do this? Oh wait, some parents do....
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